LUSITANA is a travel blog that blends traditional photography with AI-generated imagery. It is a carefully curated exploration of aesthetics, inspired by real places I've visited and imagined destinations shaped by artistic vision. The project was born from a desire to tell stories about beautiful, often photogenic places—sometimes captured with a simple, outdated iPhone, and other times digitally recreated through generative tools. When the technical quality of my photos couldn’t fully reflect the magic of a moment, AI helped me reinterpret the atmosphere, revealing the essence of the location. LUSITANA is a testament to how artificial intelligence, when guided by a refined artistic sensibility, can become a powerful creative and marketing tool. This project is particularly aimed at the hospitality and creative industries—showcasing how branding and storytelling can benefit from a visual coherence and a serene atmosphere.
June 2025
personal project